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Chief Operating Officer - Instal Srl

INSTAL

Founded in 2014 within the Nana Bianca ecosystem, Instal is a MadTech company that builds technologies and products to define a completely brand new way of thinking about advertising and digital marketing putting the users first.

At Instal we support our clients’ offering a wide range of digital services and a complete set of digital solutions, covering the entire customer journey and anticipating users’ behaviours and preferences to offer them only relevant and personalised content. 

Our business also focuses on programmatic advertising and header bidding: we provide publishers with an easy and independent platform to maximise revenues through an advanced pre-bid solution and AI-based yield optimization.

Job Description

We are looking for a young and brilliant Chief Operating Officer. As COO you will be the rockstar that will make the impossible possible! Instal is a rocket launched into the advertising Space and you will have to ensure that we will land on the Moon or even go further to the next planet. 

Your main areas of focus and responsibilities will be: 

  • STRATEGY: Growth strategy definition and implementation
  • OPERATIONS: simply get s**t done!
  • PRODUCT: Product management and development
  • PERFORMANCE: focus on KPIs and metrics
  • ECONOMICS: together with the company's CEO P&L ownership
  • CULTURE: Spreading the company culture and keep healthy working environment
  • HAPPINESS: the most important, ensure that you and your colleagues have fun!

You are our next COO if:

  • you are ambitious 
  • you are crazy enough to think outside the box
  • you want to have a real impact on the company future
  • you are obsessed with numbers and KPIs
  • your focus are the final results
  • you want to have fun while working
  • you are more than fluent in English (a second foreign language is a plus)
  • you got previous relevant experience in international environment

Why we are your next challenge:

  • Autonomy and ownership: you’ll be completely responsible for your team, and no one will micromanage you. Together with the team, you will build, you’ll be free to choose a direction, to test, to fail and to start back.
  • Professional experience: you will have the opportunity to gain relevant experiences in the digital marketing industry working together with the people who have started the internet in Italy.
  • Rewards: everything is led by results, as much as the company grows we want our people to grow with us!
Appy for this position

SEO Specialist - Instal

Who we are

Instal is a Madtech company offering branding and performance solutions.

Our main goal is to make content available for everyone, defining a new way to conceive advertising where people are the leading actors of the entire process: the right message for the right people, at the right moment.

Today we provide two main solutions for digital marketers. The performance-based solutions support mobile marketers across all stages of their app lifecycle, from targeting to re-engagement, turning each install into a loyal and engaged client. The branding solutions are developed to set hyper-targeted and geo-located campaigns to improve engagement and maximize the effectiveness of the message.

Who are we looking for?

We’re looking for a Junior SEO Specialist to help us reach our organic goals!

Responsibilities mainly consist in supporting SEO and digital marketing teams by:

  • Support the development of the OnSite strategy by continuously improving the SEO performance of the Website, identifying quick wins and new opportunities that could increase the Website visibility across the main search engines on the key Countries
  • Grow and expand your knowledge of SEO through daily practice and theorical training
  • Be in touch with the other departments to carry on the day-to-day workflow and be aware about new business decisions that may require actions on the Website
  • Over time, work in a multi-channel marketing mix, be constantly updated about interventions and requests made by other channels and find the best SEO opportunities
  • Managing back-offices and internal tools and analyze possible new development that may be helpful to improve the SEO workflows
  • Working alongside the Content team to define and implement the Content Strategy
  • Staying up to date with latest SEO trends being able to find the best practices and search engine guidelines that may improve the Website rankings

Education:
University degree and Master in Digital (preferred)

Experience:
Previous working experience in SEO and digital marketing is considered a plus.

Required Skills:

  • Passion in the SEO world
  • Knowledge of how the main Search Engines work
  • Knowledge of Google Search Console, Google Analytics and Google Data Studio
  • Excellent ability to identify and recognize the main digital marketing KPIs
  • Basic knowledge of HTML, CSS and other development languages is considered a plus
  • Knowledge of the main OnSite and OffSite SEO ranking factors
  • Excellent writing and speaking skills in Italian and English
  • Knowledge of tools like semrush, majestic, screaming frog, seo zoom ...
  • Autonomous creation of keyword research and creation of editorial plans
  • Experience of optimization OnSite related to metadata, url, heading, rich snippet, external links
  • Experience related to the creation of link building campaigns and scouting of portals for the creation of guest posts
  • Outstanding ability to think creatively, strategically, and identify and resolve problems
  • Excellent verbal and written communication skill
  • Ability to work within a team and independently

Location:

We are based in Florence, Italy. This role can be performed in a hybrid form (office/remote).

Appy for this position