People, Technology, Passion.

Our vision is to support marketers, predicting users behaviours and preferences to provide them the most fitting app at any time.

Back in the days

Instal is a mobile marketing platform focusing on apps and games.

Back in 2014, we learned people were having troubles in finding, among millions of apps, the ones meeting their needs, so we decided to make apps available for everyone. That's how we were born.

We designed our advertising technology to support mobile marketers throughout their whole app lifecycle, matching their applications with the top fitting users to turn each download into a loyal and engaged client.

Our performance-based business model reduces risks to maximize ROI and increase revenues by maintaining acquisition costs stable over time while allowing exponential revenues scalability.

We certify each install that is generated through our platform to ensure high open app rates and app usage.

Our Key Steps

We are diverse, fun and open

We are a team of tech lovers, mobile addicted, smart and fun people working together every day in our five offices located worldwide.

Being part of Instal team means constantly working to meet clients' business goals while keeping a user-centered approach. But it also means support each other, cooperate and share backgrounds and expertise, have fun together while breathing mobile and constantly get opportunity for growth.

We believe in


We foresee market evolutions and constantly attempt to improve our activities and innovate our technological product portfolio.


Our performance-based model is designed to support marketers and let them maximize results while combining innovation, branding and engagement.


We are passionate about our people, brand and clients. We are driven by enthusiasm and commitment for what we do.


We hire the most talented and motivated people and continuously invest in their personal and professional growth.


We love results. We are determined to always work at our best, get things done and succeed.


We are open-minded, multicultural and continuously work to improve our relational skills and background.